Privacy policy
Last updated: July 6, 2026
Picture Master operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Picture Master is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our Services, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, add to your cart, or purchase, return, exchange or cancel, and your past transactions. Communications with us including the information you include when sending a customer support enquiry. Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers. Usage information including information regarding your interaction with the Services, including how and when you navigate the Services.
Personal Information Sources
We may collect personal information from the following sources: directly from you when you create an account, visit or use the Services, or communicate with us; automatically through the Services from your device when you use our products or services or visit our website, including through the use of cookies and similar technologies; from our service providers when we engage them to enable certain technology; and from our partners or other third parties.
How We Use Your Personal Information
We may use your personal information to provide, tailor, and improve the Services, including to process your payments, fulfil your orders, send notifications related to your account, arrange shipping, facilitate returns and exchanges, and create a personalised shopping experience for you. We may also use your personal information for marketing and promotional communications by email or postal mail, and to show you relevant online advertisements. We use your personal information for security and fraud prevention, to authenticate your account, and to protect the safety and integrity of our Services. We use your personal information to communicate with you and provide customer support. We also use your personal information to comply with applicable law or respond to valid legal process where required.
How We Disclose Personal Information
We may disclose your personal information to third parties in certain circumstances, including with Shopify and vendors who perform services on our behalf such as payment processing, data analytics, customer support, cloud storage, and fulfilment and shipping. We may share information with business and marketing partners to provide marketing services and advertise to you. We may share information when you direct us to do so, such as to ship you products. We may share information in connection with a business transaction such as a merger, or to comply with legal obligations, enforce applicable terms, or protect our rights and the rights of our users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy.
Third Party Websites and Links
The Services may provide links to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details set out below to request that it be deleted.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee complete security. How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information: the right to access or know what personal information we hold about you; the right to request deletion of your personal information; the right to correct inaccurate personal information; the right of portability to receive a copy of your personal information; and the right to opt out of the sale or sharing of your personal information for targeted advertising purposes.
If you reside in the UK or European Economic Area, you may also have the right to object to or restrict our processing of your personal information, and the right to withdraw consent where we rely on consent to process your information.
You may exercise any of these rights by contacting us using the details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.
Complaints
If you have complaints about how we process your personal information, please contact us using the details provided below. If you reside in the UK, you may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
International Transfers
We may transfer, store and process your personal information outside the country you live in. Where we transfer your personal information out of the UK or European Economic Area, we will rely on recognised transfer mechanisms such as Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date accordingly.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by email at: support@picture-master.com
Picture Master, United Kingdom